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Achieving Sales and Marketing Alignment: Create Shared Ownership
Get a sneak peek into this must-read book on sales and marketing alignment by two seasoned sales and marketing leaders who have experienced firsthand what works and what doesn’t.
You’ll learn about:
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The importance of aligning on target accounts
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How to align on leading and lagging indicators
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Four ways to measure engagement
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Why shared dashboards are a must
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How to move from finger-pointing to shared problem-solving
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… and more
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