Digital Advertising Strategies for a Cookieless World
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated. In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Related content
Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025
January 22, 2025 — Virtual
As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…
Decoding Intent Signals to Supercharge Your ABM Strategy Webinar
January 16, 2025 — VIRTUAL
Unravel the power of intent signals to engage accounts and accelerate sales. Register for our Jan 16 webinar and supercharge your ABM results.
Unlock the Power of ABM at Scale Webinar
January 23, 2025 — VIRTUAL
Learn to scale ABM from pilot to enterprise-wide success. Join our webinar for strategies, frameworks, and expert tips to elevate your ABM strategy.
CXO Unfiltered Webinar
January 31, 2025 — VIRTUAL
Connect with CXOs in a 45-minute crowd-sourced session for fresh insights, peer networking, and actionable ideas you can implement right away.