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Get the Blueprint for Account-Based Success

Learn how to optimize your go-to-market strategy for precision and impact. This workshop is your opportunity to dive deep into account-based marketing with strategies grounded in solid data and real-world applications.

Here’s what’s in store:

• Research-Backed Frameworks: Learn how ForgeX’s revolutionary models are transforming account-based marketing.
• The Account-Based Arrow: Leave MQLs behind and adopt a unified data model to drive performance.
• The Account-Based GTM Architecture: Follow a step-by-step guide to designing, optimizing, and scaling your GTM strategy.

Unlock revenue growth with the Account-Based GTM Certification Workshop.

Event Details: 

Date: Monday, February 24, 2025
Time: 9:30 AM – 12:30 PM MT
Location: The Phoenician, Scottsdale, AZ
Discount: Use code 25MXwPlat4 for 25% off your pass!

Real Insights. Real Transformation.

Not your typical workshop. Learn actionable strategies enriched by ForgeX’s comprehensive benchmarking database and years of expertise. We’re cutting straight to what works, designed for B2B marketers and demand generation professionals ready to make bold moves.

What makes this workshop different?

• Hands-on learning: Walk through a practical playbook for aligning your teams and achieving your goals.
• Proven systems: Learn proven frameworks built for measurable results, not just theory.
• Exclusive expertise: Get advice from ForgeX and Demandbase experts who’ve been there, done that.

Frequently Asked Questions

Who should attend this workshop?

B2B marketers, demand generation professionals, and GTM leaders looking to modernize their strategies and achieve measurable results.

What will I gain from this certification?

You’ll gain actionable expertise, certification in modern account-based GTM strategies, and the confidence to implement systems that grow revenue and align your teams.

Is there a discount available?

Yes! Use code 25MXwPlat4 for 25% off your registration.

What if I’m just starting my ABM strategy?

Perfect! This workshop is designed to help both beginners and professionals refine and accelerate their strategies with proven methods.

What’s included in the certification?

You’ll leave with hands-on experience with ForgeX frameworks, a certificate of completion, and a toolkit that will help you align your teams and scale success.

The post Get Account-Based GTM Certified at B2BMX West appeared first on Demandbase.

Max is an experienced marketing executive with his sights set on ROI and maximizing engagement. His revenue-minded approach to Demand Generation is built on a foundation of Marketing Analytics and Operations. Efficient growth marketing and revenue optimization are the pillars of Max’s ongoing success. He’s a no-fluff marketer with a passion for maniacal execution of GTM strategy, data-driven analysis and sales alignment. Max builds world-class teams and employs modern AI-powered MarTech designed to inspect what’s expected and scale sales and marketing processes to drive growth.

Connect with Max

Key takeaways

• Sales, Marketing, and Finance Alignment: Achieving cross-functional harmony requires clear priorities, shared goals, and consistent communication throughout the fiscal year.
• Tailored Budget Allocation: Investments should align with specific go-to-market priorities, such as new logo acquisition, customer retention, or cross-sell opportunities.
• The Role of Soft Skills: Presentation skills and structured communication are critical for marketing leaders to gain stakeholder buy-in and showcase the impact of their strategies.
• Innovative AI Applications: Tools like Google’s Notebook LM reshape internal training by transforming written assets into engaging audio formats.
• Metrics-Driven Decision-Making: Choosing the right KPIs and frameworks to measure marketing’s impact on revenue is vital for demonstrating ROI and refining strategies.

Quotes

On Alignment
“Sales, marketing, and finance need to align on go-to-market priorities for budgets to reflect the organization’s true objectives.”

On Presentation
“Great presentation skills can make or break your ability to secure buy-in during critical budget discussions.

Tech recommendations

• Google Notebook LM: A tool for transforming written content into audio formats, ideal for internal training.
• ABM Platforms: For aligning marketing strategies with sales efforts.

Resource recommendations

Podcast:

• The Remarkable Podcast for creative marketing insights.

Shout-outs

• Jessica Kao: Max highlighted Jessica Cowin as someone he looks up to for her thought leadership and best practices in marketing automation and operations.
• Ash Parikh: Ash provides a valuable C-level perspective and vision for B2B marketing, in addition to his experience across different companies.

The post Budget Battles: Aligning Sales, Marketing, and Finance for Growth appeared first on Demandbase.

Join Demandbase and TrustRadius for an exclusive deep dive into how intent signals can transform your account-based marketing strategy across every stage of the funnel.

This webinar will unravel the mystery of intent signals, providing actionable insights that bridge the gap between potential and conversion. We’ll break down real-world strategies for:

• Top of Funnel: Identifying and engaging accounts showing early-stage research signals
• Middle of Funnel: Nurturing prospects with precision-targeted content and messaging
• Bottom of Funnel: Accelerating sales opportunities through hyper-relevant engagement

You’ll walk away with a tactical playbook for leveraging intent data to drive more predictable, efficient, and effective B2B marketing outcomes.

Event Details

Date: Thursday, January 16, 2024
Time: 9 AM PT / 12 PM ET

Don’t miss this opportunity to transform how you understand, target, and convert your most promising accounts.

The post Decoding Intent Signals to Supercharge Your ABM Strategy Webinar appeared first on Demandbase.

For the past decade, Ryan Hawk has interviewed 600+ of the world’s most influential leaders: Jim Collins, Simon Sinek, Adam Grant, Tony Robbins, James Clear, Ryan Holiday, Kat Cole, John Maxwell, Jocko Willink, Susan Cain, Ramit Sethi, Kirk Herbstreit, JJ Redick, Coach John Calipari, Admiral William McRaven, Liz Wiseman, George Raveling, Tom Peters, Daniel Pink, Patrick Lencioni, John Mackey, Robert Greene, General Stanley McChrystal, Seth Godin, and the list goes on. The Learning Leader Show has been named an Apple Podcasts “Best-Seller” for the past four years and regularly ranks as the #1 Business Podcast in the world. It earns millions of downloads per year.

Now, as a bestselling author, keynote speaker, and host of The Learning Leader Show, Ryan travels the globe teaching the world’s largest companies, universities, and associations about personal excellence, leadership, storytelling, sales, teamwork, and more. When Ryan speaks, you’re listening to everyone he’s ever interviewed. And he’s interviewed more than 100 NY Times Best-Selling authors in addition to Special Forces Operators, Fortune 500 CEOs, entrepreneurs, professional athletes, and front office executives.

The post Ryan Hawk on Lessons from the World’s Top Leaders appeared first on Demandbase.