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Get the Blueprint for Account-Based Success

Learn how to optimize your go-to-market strategy for precision and impact. This workshop is your opportunity to dive deep into account-based marketing with strategies grounded in solid data and real-world applications.

Here’s what’s in store:

• Research-Backed Frameworks: Learn how ForgeX’s revolutionary models are transforming account-based marketing.
• The Account-Based Arrow: Leave MQLs behind and adopt a unified data model to drive performance.
• The Account-Based GTM Architecture: Follow a step-by-step guide to designing, optimizing, and scaling your GTM strategy.

Unlock revenue growth with the Account-Based GTM Certification Workshop.

Event Details: 

Date: Monday, February 24, 2025
Time: 9:30 AM – 12:30 PM MT
Location: The Phoenician, Scottsdale, AZ
Discount: Use code 25MXwPlat4 for 25% off your pass!

Real Insights. Real Transformation.

Not your typical workshop. Learn actionable strategies enriched by ForgeX’s comprehensive benchmarking database and years of expertise. We’re cutting straight to what works, designed for B2B marketers and demand generation professionals ready to make bold moves.

What makes this workshop different?

• Hands-on learning: Walk through a practical playbook for aligning your teams and achieving your goals.
• Proven systems: Learn proven frameworks built for measurable results, not just theory.
• Exclusive expertise: Get advice from ForgeX and Demandbase experts who’ve been there, done that.

Frequently Asked Questions

Who should attend this workshop?

B2B marketers, demand generation professionals, and GTM leaders looking to modernize their strategies and achieve measurable results.

What will I gain from this certification?

You’ll gain actionable expertise, certification in modern account-based GTM strategies, and the confidence to implement systems that grow revenue and align your teams.

Is there a discount available?

Yes! Use code 25MXwPlat4 for 25% off your registration.

What if I’m just starting my ABM strategy?

Perfect! This workshop is designed to help both beginners and professionals refine and accelerate their strategies with proven methods.

What’s included in the certification?

You’ll leave with hands-on experience with ForgeX frameworks, a certificate of completion, and a toolkit that will help you align your teams and scale success.

The post Get Account-Based GTM Certified at B2BMX West appeared first on Demandbase.

Join Demandbase and TrustRadius for an exclusive deep dive into how intent signals can transform your account-based marketing strategy across every stage of the funnel.

This webinar will unravel the mystery of intent signals, providing actionable insights that bridge the gap between potential and conversion. We’ll break down real-world strategies for:

• Top of Funnel: Identifying and engaging accounts showing early-stage research signals
• Middle of Funnel: Nurturing prospects with precision-targeted content and messaging
• Bottom of Funnel: Accelerating sales opportunities through hyper-relevant engagement

You’ll walk away with a tactical playbook for leveraging intent data to drive more predictable, efficient, and effective B2B marketing outcomes.

Event Details

Date: Thursday, January 16, 2024
Time: 9 AM PT / 12 PM ET

Don’t miss this opportunity to transform how you understand, target, and convert your most promising accounts.

The post Decoding Intent Signals to Supercharge Your ABM Strategy Webinar appeared first on Demandbase.

Transitioning from small-scale pilot programs to enterprise-wide ABM campaigns can feel overwhelming—but it doesn’t have to be. Join us for an exclusive webinar where we’ll break down the process and provide actionable insights to help you:

• Expand ABM across your organization with proven frameworks and strategies.
• Align marketing and sales teams for maximum impact.
• Leverage data and technology to identify high-value accounts and drive engagement.
• Measure success at scale with metrics that matter to your business.

Event Details

Date: Thursday 23rd January

Time: 2:00 PM GMT

What You’ll Learn

This session is designed for B2B marketers and sales leaders looking to maximise ROI and achieve measurable growth with ABM. You’ll gain:

• Practical guidance on scaling ABM beyond the pilot stage.
• Real-world examples from organisations successfully implementing enterprise-wide ABM.
• Expert tips on overcoming common scaling challenges, from resource allocation to technology adoption.

Don’t miss this opportunity to take your ABM strategy from good to great. Whether you’re just starting with ABM or looking to expand, this webinar is your roadmap to success.

The post Unlock the Power of ABM at Scale Webinar appeared first on Demandbase.

ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing.

Join this interactive webinar with guest speaker Kelvin Gee, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they dive into why B2B marketing needs a radical reboot and how adaptive ABM strategies are the answer to unlocking impactful engagement, ROI, and alignment between marketing and sales.

Event Details:

Date: Wednesday, January 22nd, 2025
Time: 9 AM PT / 12 PM ET
Location: Virtual

Drawing on insights from Forrester’s latest ABM survey, we’ll explore the shifts in buyer behavior, the loss of marketing’s ‘mojo,’ and how marketers can regain their influence by building adaptive, data-driven, and self-driving ABM programs.

• Adaptive (self-driving) programs
• The future of ABM at Demandbase
• Using Artificial Intelligence (AI) to assist and automate

The post Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025 appeared first on Demandbase.