Seats are limited. Register now!

Get the Blueprint for Account-Based Success

Learn how to optimize your go-to-market strategy for precision and impact. This workshop is your opportunity to dive deep into account-based marketing with strategies grounded in solid data and real-world applications.

Here’s what’s in store:

• Research-Backed Frameworks: Learn how ForgeX’s revolutionary models are transforming account-based marketing.
• The Account-Based Arrow: Leave MQLs behind and adopt a unified data model to drive performance.
• The Account-Based GTM Architecture: Follow a step-by-step guide to designing, optimizing, and scaling your GTM strategy.

Unlock revenue growth with the Account-Based GTM Certification Workshop.

Event Details: 

Date: Monday, February 24, 2025
Time: 9:30 AM – 12:30 PM MT
Location: The Phoenician, Scottsdale, AZ
Discount: Use code 25MXwPlat4 for 25% off your pass!

Real Insights. Real Transformation.

Not your typical workshop. Learn actionable strategies enriched by ForgeX’s comprehensive benchmarking database and years of expertise. We’re cutting straight to what works, designed for B2B marketers and demand generation professionals ready to make bold moves.

What makes this workshop different?

• Hands-on learning: Walk through a practical playbook for aligning your teams and achieving your goals.
• Proven systems: Learn proven frameworks built for measurable results, not just theory.
• Exclusive expertise: Get advice from ForgeX and Demandbase experts who’ve been there, done that.

Frequently Asked Questions

Who should attend this workshop?

B2B marketers, demand generation professionals, and GTM leaders looking to modernize their strategies and achieve measurable results.

What will I gain from this certification?

You’ll gain actionable expertise, certification in modern account-based GTM strategies, and the confidence to implement systems that grow revenue and align your teams.

Is there a discount available?

Yes! Use code 25MXwPlat4 for 25% off your registration.

What if I’m just starting my ABM strategy?

Perfect! This workshop is designed to help both beginners and professionals refine and accelerate their strategies with proven methods.

What’s included in the certification?

You’ll leave with hands-on experience with ForgeX frameworks, a certificate of completion, and a toolkit that will help you align your teams and scale success.

The post Get Account-Based GTM Certified at B2BMX West appeared first on Demandbase.

Transitioning from small-scale pilot programs to enterprise-wide ABM campaigns can feel overwhelming—but it doesn’t have to be. Join us for an exclusive webinar where we’ll break down the process and provide actionable insights to help you:

• Expand ABM across your organization with proven frameworks and strategies.
• Align marketing and sales teams for maximum impact.
• Leverage data and technology to identify high-value accounts and drive engagement.
• Measure success at scale with metrics that matter to your business.

Event Details

Date: Thursday 23rd January

Time: 2:00 PM GMT

What You’ll Learn

This session is designed for B2B marketers and sales leaders looking to maximise ROI and achieve measurable growth with ABM. You’ll gain:

• Practical guidance on scaling ABM beyond the pilot stage.
• Real-world examples from organisations successfully implementing enterprise-wide ABM.
• Expert tips on overcoming common scaling challenges, from resource allocation to technology adoption.

Don’t miss this opportunity to take your ABM strategy from good to great. Whether you’re just starting with ABM or looking to expand, this webinar is your roadmap to success.

The post Unlock the Power of ABM at Scale Webinar appeared first on Demandbase.

Join Demandbase on Feb 3rd to watch Justin Timberlake at the Moody Center. Enjoy a night of networking and fun with fellow marketing and sales professionals.

Let’s sing our hearts out, enjoy the show and make some new connections.

Event Details

Date: Monday, February  3, 2025

Time: 7:30pm

Location: Moody Center – Austin, TX

Tickets: Shared closer to the event

Why Attend?

• Make new connections in an ideal networking environment
• Food and Drinks on us!
• Take a break from the endless presentations and enjoy a night out. No slide decks allowed!

Who’s Attending

B2B Marketing, Sales and RevOps Leaders

The post It’s Gonna Be YOU! Justin Timberlake Concert appeared first on Demandbase.

Clemens Deimann is a recognized leader and innovator in Demand Generation, with expertise in integrating AI into marketing strategies. His career journey is marked by a deep commitment to optimizing and scaling Demand Generation processes, which he has sharpened through pivotal roles at leading global companies like Google and LinkedIn. Now at Algomarketing, Clemens is leveraging his extensive experience to drive the future of Demand Generation, ensuring that companies can navigate and thrive in the rapidly evolving digital landscape.

Connect with Clemens

Key takeaways

• AI in Marketing: AI enhances human intuition by providing data-driven insights, enabling better decision-making in demand generation and closing pipeline gaps efficiently.
• Key AI Levers: Marketers can use AI to dynamically segment audiences, refine value propositions for personalized messaging, and optimize campaign channels and timing.
• Real-Time Optimization: AI-powered simulations allow marketers to predict and tweak campaign performance before execution, reducing trial-and-error cycles.
• Overcoming Challenges: Adoption barriers like use case identification and cost concerns can be addressed through rapid prototyping to test AI solutions effectively.
• Zero-Party Data: Allowing users to set communication preferences builds trust, supports hyper-personalization, and aligns with privacy-conscious trends.
• AI as a Partner: AI complements human roles by acting as a productivity-enhancing tool rather than replacing marketers or sales professionals.

Quotes

On AI-Driven Campaign Optimization:

“AI enables real-time campaign optimization, allowing marketers to tweak audience targeting, messaging, and channels before execution.”

On Zero-Party Data:
“Allowing users to set communication preferences builds trust and supports hyper-personalization, aligning with privacy-conscious trends.”

Highlights from this episode

How does intuition-driven demand generation differ from AI-powered approaches?

Clemens emphasized that while intuition and human creativity remain foundational in marketing, they often rely heavily on historical data and manual processes. These methods can be time-consuming and prone to inaccuracies. AI, on the other hand, complements human intuition by analyzing large datasets, identifying patterns, and providing actionable insights. This allows marketers to predict outcomes with greater confidence and optimize strategies in a proactive rather than reactive manner.

How can predictive analytics help marketers understand and anticipate customer behavior?

Predictive analytics works in three stages:

• Insights: Integrates fragmented data to provide a comprehensive view of campaign performance and asks iterative “why” questions to uncover root causes.
• Direction: Offers actionable recommendations, such as next-best actions for specific customer segments, which can be integrated into marketing automation platforms for execution.
• Action: Automates campaign adjustments in real-time through AI agents, enabling marketers to continuously optimize results while maintaining oversight.

What specific campaign optimizations can AI assist with?

Clemens identified three critical areas where AI adds value:

• Audience Segmentation: AI can dynamically cluster audiences based on behavior and attributes, enabling marketers to target new or more relevant segments.
• Value Proposition: AI refines messaging and personalizes value propositions to better resonate with specific audience needs, acting as a product marketing sidekick.
• Channel Selection: AI suggests optimal channels and timing for campaigns, helping marketers design user journeys that maximize engagement and conversion.

How can marketers use result simulations to optimize campaigns?

Result simulations enable marketers to test and adjust campaigns before launch. By tweaking variables such as audience selection, messaging, and channel use, marketers can see the projected impact on core KPIs like pipeline contribution or engagement rates. This predictive approach reduces the traditional trial-and-error cycles, saving time and resources while ensuring campaigns are optimized for success from the start.

What are the challenges organizations face in adopting AI, and how can they overcome them?

Clemens highlighted three common challenges:

• Getting Started: Organizations often struggle to identify impactful use cases and determine the best entry point for AI.
• Platform Silos: Many businesses face data fragmentation across platforms, limiting the scope of AI’s capabilities.
• Cost of Custom Solutions: Developing bespoke AI systems requires significant investment, making it difficult for organizations to commit.
  To address these issues, Clemens recommends rapid prototyping to test multiple use cases quickly and identify scalable solutions with minimal upfront investment.

What are your thoughts on zero-party data in B2B marketing?

Zero-party data, which users willingly provide about their preferences, is a cornerstone for building trust and achieving hyper-personalization. Clemens explained that this approach gives users control over their data and helps brands align messaging with customer expectations. Combined with AI-driven insights and first- and third-party data, zero-party data creates a powerful foundation for personalized and privacy-conscious marketing strategies.

Can you share examples of how you use AI in your work?

Clemens shared that he uses AI tools, such as ChatGPT, for tasks like consulting, solution design, and crafting value propositions. These tools help streamline processes, reduce turnaround times, and enable iterative improvements in areas like website copy and product messaging. By acting as a virtual assistant, AI accelerates work that would otherwise take much longer to execute.

Resource recommendations

Podcast:

• All-In Podcast: Clemens suggests this podcast for its comprehensive coverage of macroeconomic trends, industry developments, and insights into the future of AI.

Shout-outs

• Gajan Retnasaba, Founder of Spiralyze
• Emeric Ernoult, Co-founder of Agorapulse
• Maruf Alam, International Operations Lead at Zoominfo

The post AI-Driven Demand Gen: Predictive Analytics and Zero-Party Data Unlocked appeared first on Demandbase.

• 7 Planning Activities to Drive ABM Success Workbook
• State of B2B Advertising Exclusive Report: 2nd Edition
• The B2B Marketing & Sales Orchestration Playbook
• ABM certification
• And 8 more high impact resources!

The post 12 Days of B2B Cheer appeared first on Demandbase.

Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth’s proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He’s an expert in mobile app and desktop video, OTT, native, and display advertising across all screens.

The post Gareth Noonan on the State of B2B Advertising Report appeared first on Demandbase.

With nearly 20 years of marketing expertise, Sara has successfully led and empowered diverse teams across multiple geographies, excelling in growth and brand marketing. She has consistently devised and executed go-to-market strategies that drive pipeline success. A champion of unified revenue teams, Sara has a proven track record of close collaboration with executive leadership, sales, customer success, product, and operations teams.

Before joining DryvIQ, Sara spearheaded marketing operations at Upland Software, a $300M ARR SaaS business, where she also led the marketing due diligence and integration efforts for more than a dozen acquisitions. Renowned as a natural storyteller, she has successfully navigated two major branding initiatives, ensuring the company’s brand, voice, and reach remained consistent and impactful.  

Sara holds multiple account-based marketing certifications and has received several accolades, including Marketing Excellence and other prestigious company awards.

The post Sara Whitwer on Lessons in Leadership, Culture, and Marketing Agility appeared first on Demandbase.