Salesforce's Strategic GTM Playbook: Driving ABM Success

View this On-Demand Webinar to explore Salesforce’s GTM transformation, with tips on targeting, multi-channel campaigns, and leveraging AI in ABM.

Watch this illuminating session where Salesforce reveals how they transformed their GTM approach from broad market coverage to a highly targeted ABM powerhouse.

Learn how Salesforce evolved from broad market targeting to a focused ABM approach that delivers results. In this webinar we shared practical insights on:

Identifying and activating the right target accounts
Building effective multi-channel campaigns
Aligning sales and marketing teams for better outcomes
Selecting and leveraging the right tech stack
Navigating common challenges and quick wins
Plus, get a glimpse into how AI is reshaping the future of ABM.

Perfect for: Marketing and sales leaders looking to enhance their ABM strategy.

Speakers

Nichan Najjarian
Audience Strategy and Architecture Lead, Salesforce

Makiko Nagakura
GTM Strategy & Solution Expert, Demandbase

Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025

January 22, 2025 — Virtual

As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…