Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through Hypothesis-Driven Thinking
Ingredients for Hypothesis-Driven Analysis
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
Key benefits
Watch this session to:
- Gain the tools, and the framework to help you and your organization know what marketing to do more of, less of, and different.
- Reach for the holy grail of what all marketers want to do and prove your impact to the company.
- Start thinking differently about the data to optimize your marketing.
Speakers
Jessica Kao
Senior Director, Marketing Operations & Analytics | F5
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