In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then?
Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?).
Chris Moody
Head of GTM Thought Leadership
Stephanie McArthur
ABX Expert, Demandbase
Related content
As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…
Unravel the power of intent signals to engage accounts and accelerate sales. Register for our Jan 16 webinar and supercharge your ABM results.
Learn to scale ABM from pilot to enterprise-wide success. Join our webinar for strategies, frameworks, and expert tips to elevate your ABM strategy.
Connect with CXOs in a 45-minute crowd-sourced session for fresh insights, peer networking, and actionable ideas you can implement right away.