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Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers

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    ZS, a global technology and consulting firm, had one big problem: executive awareness.

    To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.

    Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.

    Watch now to:

    • Discover how ZS and Quarry pioneered a new business-to-ecosystem (B2E) framework to get on the radar of top decision makers at key accounts
    • Learn how to create a 1:Few insight-based messaging strategy and account-based campaign plan
    • Uncover the 7 lessons learned to help you get started with your own 1:Few campaign quickly
    • Hear the impressive results that landed them multiple awards

    Speakers

    Image of Jennifer Hughes, Principal Digital Expert at Demandbase

    Jennifer Hughes
    Principal Digital Expert, Demandbase

    Image of Megan Wolfe, Managing Director, Portfolio and Campaign Marketing, ZS

    Megan Wolfe
    Managing Director, Portfolio and Campaign Marketing, ZS

    Alison Spehar, Sr. Director, Demand Marketing Strategy, Quarry

    Alison Spehar
    Sr. Director, Demand Marketing Strategy, Quarry

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