One Data Set. One Customer Journey

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One of the most insightful findings from our latest research on ”Uncovering the Truth About Account-Based Strategies in Europe”, was that B2B leaders cited the common challenge of fragmentation caused by data silos, disconnected systems, channels, processes and teams. As such, they struggle to see accounts clearly and engage them effectively.

This emphasizes the need for B2B organisations to change their approach.

Join ABM experts from Demandbase, Infinityn and AVEVA as they explain how to get a clear, holistic view of your accounts and buying teams, and see what matters most to them.

Speakers

Leanne Chescoe
Senior Manager EMEA Marketing, Demandbase

Kate Varvedo
Head of Marketing, Infinityn International

Hasti Aghakouchak
Account-Based Marketing Lead, Infinityn International

David Toh
Global Account Based Marketing Leader,AVEVA

Madhu Krishnamoorthy
Sr. Manager - Account Based Marketing, AVEVA

Rethinking ABM: Why B2B Marketing Needs a Radical Reboot in 2025

January 22, 2025 — Virtual

As we step into 2025, it’s clear that B2B marketing is evolving rapidly, and account-based marketing (ABM) is at the forefront of this transformation. ABM will encompass all demand generation, making it imperative for organizations to scale account-based strategies across every aspect of B2B marketing. Join this interactive webinar with guest speaker Kelvin Gee, Principal…