In the Lab with DB: Unlocking the Power of Intent Data
In this actionable customer lab, we unlock the full potential of Intent Data to help you get more from your marketing programs and ABM efforts.
Hear from fellow customer Alexander Bayer, ABM Manager at Merck KGaA, Darmstadt, Germany, as he shares his creative approach for leveraging Intent Data to build precise audiences, initiate powerful automations, optimize ad spend, and effectively influence sales motions.
Speakers
Alexander Bayer
Merck KGaA, Darmstadt, Germany
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