Broadridge Leverages Account-Based Marketing
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Industry
Financial Services
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Company Size
12,000 employees
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Location
Lake Success, NY
What’d They Do?
Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and corporate issuers globally.
Ben Eva, VP of Demand Generation, talks about how the company was able to benefit from implementing an ABM strategy with Demandbase, including:
- Identifying anonymous traffic on the website
- Monitoring account-level visitor data
- Measuring marketing impact on the pipeline
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